Privacy policy

Basic contact information you provide to us

If you decide to complete a valuation of your car (even if you don’t end up proceeding with a sale through our platform), we will collect your name, postcode, email address, telephone number and information about your car (see also ‘General vehicle information’ below). We will also use this information to create an account for you so you can come back to your valuation at any time and track this valuation through our ‘car value tracker’ tool. Your vehicle location will be used to enable us and our Car Buying Partners to estimate costs of collection.

If you decide to participate in Motorway’s refer-a-friend scheme, we will collect your name and email address.

Your account details

Once we have created your account, you may also provide us with certain additional information about yourself which forms part of your account, such as other vehicles you own, and other services you may be interested in.

General vehicle information

Whether you are planning on selling your car through our platform or are merely looking to track the value of your car through our valuation tracker, we will ask for certain information about your car. This may include but is not limited to images or videos of the car, the make, model, age, mileage, technical vehicle information, service history, vehicle registration number, and/or vehicle identifier number (usually found on the driver’s side door). 

Sale documentation

If you choose to sell your car through the Motorway platform, we will collect further information relating to your car, including photographs or scans of the following documents: V5C logbook, proof of purchase invoice, and finance settlement letters. 

As part of our fraud prevention efforts, we may also ask you to provide images of the following through our thid party document capture feature: driving licence, passport, images of your face, death certificate (if you are selling on behalf of a registered keeper who is deceased), signed letter of authority or consent from the registered keeper and/or owner, identification of registered keeper and/or owner, and/or proof of address (e.g. via a utility bill). 

The above documents may include the following categories of personal information: name, address, date of birth, signature, photograph, biometric information and bank or credit card information. 

Your bank account details

Once a sale is complete, i.e., after collection, inspection, and agreement of sale), we or the Car Buying Partner will transfer sale proceeds to you using your name, account number, sort code, and bank account type (business or personal). 

Records of how you use our Services

This may include details of your use of our Website (captured through cookies and similar tracking technologies), your car’s make, model and mileage, its valuations over time and, if you complete a sale through our platform, and a record of that sale.

Information we obtain from public sources

We obtain information about your car and its ownership from the DVLA, such as MOT records.

Information we obtain from third parties

We may also work with third parties (including, for example, business partners, service providers such as CAP HPI, sanctions and watchlist providers, national mileage registers, advertising networks, analytics and profiling providers, automotive data providers, search information providers or social networks) and may receive information about you from them to make sure our Services are as effective as possible. 

Records of communications you have with us

If you contact us with a question or query, or to provide us with feedback, we will keep a record of your communications with us.

Other information you provide to us voluntarily, including as part of a survey or promotion

This may include data that you provide to us if you enter a competition or prize draw on our Website or the details of any feedback that you provide to one of our online or in-person surveys or focus groups. Typically, we will obtain your consent before you participate in any surveys or focus groups. 

Technical information about your device and Website usage

When you use our Website, we collect certain technical information including:

• details about your device, such as your IP address, device type, operating system and browser;
• information relating to use of the Website, such as the pages you visit and elements of the page you interact with. We do this through the deployment of cookies and similar technologies on your device. For further information about how we make use of cookies, please refer to our Cookie policy.

The table below sets out further information about the purposes for which we use information about you, with the corresponding methods of collection and legal basis that we rely upon for its use.

Purpose	Method of collection and legal basis for processing
To facilitate your use of our Services and to create and manage your account In order to provide you with the Services you have requested, we need to collect your information and, where you proceed with selling your car with us, we will share it with Car Buying Partners in order to:confirm the identity of the registered owner of the relevant car; confirm details relating to your car (or the car for which you are using our services), including with respect to ownership;provide you with up-to-date valuations for your car, based on our latest valuation data; provide you with bids from different Car Buying Partners who may be interested in purchasing your car (where you have agreed to put it up for sale through our platform);connect you with Car Buying Partners who are interested in purchasing your car, whether this is a preferred Car Buying Partner we choose as the most relevant for you, or the highest bidder for your vehicle ; andto create and manage your account so you can easily access your valuations.	Method of collection This information will be provided by you directly when you either (i) first complete a car valuation request, (ii) subscribe to our valuation tracker tool, (iii) set up an account with us, and (iv) and then during the course of using our Services. Some of this information will be collected via our valuation app (in the form of basic information and photos of your car), and via our document capture feature, through which you will provide photographs or live images of documents relating to you and the car for which you are using our Services. Legal basis We use this information because it is necessary for us to do so in order to provide the Services which you have requested. In all other cases, it is in our legitimate business interest to provide efficient Services and to verify details relating to the cars being sold via our Services.
To confirm your authority to sell your car and to prevent fraud  In some cases, we will use the photographs or live images of documents which you submit to us and images of your face to ascertain your right to sell a given car, and to prevent fraud.	Method of collection This information is collected via our third party ID verification provider, Incode.  Legal basis It is in our legitimate business interest to ensure sellers have the right to sell their cars via our Services, and to prevent fraudulent activity on our platform.We may also rely on consent for the processing of certain biometric data (e.g., facial capture).
To facilitate payment to you  We will collect and share your bank account details with either the relevant Car Buying Partner or our third party payments provider, in order to facilitate payment to you of the proceeds of the sale of your car.	Method of collection Your bank account details will be collected via our document capture feature, once you have accepted an offer for your car.  Legal basis This information is necessary for us to perform the contract we have with you where you have sold your car to a Car Buying Partner through our platform.
To communicate with you including via email, our virtual assistant, telephone, SMS and WhatsApp We will provide confirmation of the offer(s) received for your vehicle by email, text message and potentially via WhatsApp. We will provide you with customer support and answers (including to assist you with the sales process) and/or respond to any queries you have.We will remind you about your offers from Car Buying Partners for a set period after you’ve received their offers, if you haven’t sold your car through our platform (note that offers expire after 7 days so you will need to re-value your car to receive up-to-date offers).If you haven’t sold your car through our platform, we will sometimes remind you to re-value your car, if we consider there to be preferential offers or times to sell your car.If you have signed up for our valuation tracker, we will provide you with regular updates as to the value of your car, including when might be a great time to sell. To assist you with any technical problems you have with the Services or Website.To collect reviews of our Services and those of our Car Buying Partners in order to improve our business.To update you with any changes to our terms and conditions / other policies.	Method of collection This information is collected any time when we communicate with you or you communicate with us. Legal basis It is our legitimate business interest to inform you of relevant information in relation to the Services that we provide, respond to your communications and to improve our business.
Internal management, administrative and organisational reasons To manage our Website and resolve technical issues with the same.To administer and manage our Services and business in an efficient and proper way (e.g., accounting, billing, etc).To manage how we work with other companies that provide services to us.To establish and protect our business, our  legal rights, and our ability to defend ourselves against any legal actions.To comply with legal requirements and obligations to which we are subject.	Method of collection This information is collected from you both directly and indirectly. Legal basis It is our legitimate business interest to manage and properly administer our Services and our Website.  It is our legitimate business interest to retain information to be able to bring or defend actual or potential legal claims and prevent fraudulent use of our Services.  In other instances, we may be required to keep or process personal data to comply with laws and regulations to which we are subject (e.g, HMRC or OECD requirements).
To share information with service providers Please refer to the section ‘Who do we share your information with, and for what purposes?’ for more detail.	Method of collection This may include any of the information we hold about you, whether collected by direct or indirect means. Legal basis It is our legitimate business interest to share your information with trusted third parties who provide us with services relevant to our provision of the Services to you, including data storage providers, content and data providers and customer management and support providers. For certain providers (e.g., Incode, our ID verification provider), we may rely on your consent for processing.
To improve and develop our Services and Website We conduct data analytics and benchmarking in order to understand, for example, the best performing Car Buying Partners and the most relevant Car Buying Partner for given vehicles and customer types. This enables us to improve our Services and offer the best and most relevant offers to you and our other customers.We conduct data analytics and benchmarking to understand how our Website and Services are used; for example, which pages are visited and which elements of the page are interacted with. This enables us to improve our Website and Services.We conduct data analytics on the vehicle data we collect, for example to understand the most popular makes, models or fuel types of vehicle and their values. This enables us to release information into the public domain about trends and changes in car ownership.	Method of collection This information is collected across your interactions with the Website and your use of our Services. Legal basis It is our legitimate business interest to identify ways to develop and improve our Services, Website and business.
To enable us to provide you with advertising and marketing that we believe is relevant to you We conduct data analytics and profiling to understand you better and to enable us to provide you with advertising and marketing that we believe is relevant to you. For example, we may engage with third parties (such as Sky) that you also independently engage with to better understand your interests and preferences (such as your TV viewing preferences).	Method of collection This information is collected across your interactions with the Website and your use of our Services. Legal basis It is our legitimate business interest to understand you better and to provide you with advertising and marketing that we believe is relevant to you.
To facilitate your participation in our refer-a-friend scheme We collect your name and email address in order to facilitate your participation in our refer-a-friend scheme, giving you the opportunity to receive a reward when a friend sells their car with Motorway using your referral link.	Method of collection This information is collected directly from you if you voluntarily decide to participate in our refer-a-friend scheme. Legal basis Where we process your information for this purpose, we do so to ensure that we can comply with the terms of the refer-a-friend scheme.

In some instances, we may use your personal information in ways that are not described above. We will inform you before doing so and, if necessary, seek your consent to do so.

Our Car Buying Partners

If you select a valuation offer provided by a Car Buying Partner, we will also share your name, email address and telephone number to enable them to contact you about your car, so that you can proceed with your sale should you wish to do so. Further, if the selected Car Buying Partner is a Dealer Partner, we will also share with them the information we collect via our third party ID verification partner (see ‘Sales Documentation’ and ‘Your bank account details’ in ‘Information we process about you’ above), in order to facilitate your sale to them. If the selected Car Buying Partner is an Online Car Buyer, they will inform you of any further information required from you in order for them to progress the sale. 

We also will share your information with our Car Buying Partners for analysis, reporting, billing and debugging purposes. If you proceed with the sale of your car, we will receive certain information about your transaction from the relevant Car Buying Partner, such as the date of your car sale and the final price you were paid, for billing and reporting purposes.

We work with over 7500 Car Buying Partners. Each of these partners is a controller for any personal information we share with them. We recommend that you refer to the relevant Car Buying Partner’s Privacy Policy for more information on how your information will be handled by them.

Our Service Providers

We use carefully selected service providers, which process personal information about you on our behalf, as described below:

• Data storage providers: Such providers help operate the functionality of the Website and enable us to provide user accounts. They also provide backup, debugging and logging purposes.
• Data matching, analytics and technical support providers: Providers such as Sky and Google assist us in better understanding your use of our Website and Services, as well as your preferences, allowing us to provide a better customer experience for you. For example, these third parties may use marketing profiling tools to allow us to understand you better so that we can send you marketing and advertising that we believe is more relevant and of interest to you. 
• Content and data providers: Such providers assist us to, for example, verify your email address and telephone number, use your town / city to calculate routes between you and our Car Buying Partners, obtain your MOT records, and use your postcode to geocode your approximate location.
• ID verification provider: We work with a company called Incode Technologies, Inc to enable us to verify your ID against your vehicle ownership documents. We may also use your details and image to check against third party databases, in compliance with legal requirements and to prevent fraud. A copy of their privacy policy is available here.
• Customer management, communication and support providers (including our outsourced customer service provider): Such providers may, for example, support you with the sales process for your car, over the phone. They may also deliver personalised emails, SMS reminders or Whatsapp messages to you in relation to your car valuation and sale process, and collect customer reviews of our Services.
• Transport providers: Such providers may be engaged by us and/or our Car Buying Partners to carry out the collection and transport of your car. In order to provide the transportation services, they will receive your address, your contact details, details of the condition and appraisal of your vehicle, photographs of your vehicle, and scans of any vehicle-related documents. 
• Payment providers: Such providers help facilitate payment to ensure you receive the proceeds from the sale of your car. We use a third party payments processing provider, Modulr FS Limited (“Modulr”). Modulr’s privacy policy is available here. 
• Our refer-a-friend scheme provider: We partner with a third party, Mention Me, who enables the facilitation of our refer-a-friend scheme.

Law Enforcement Agencies or Authorities

We may share your personal information with law enforcement agencies or authorities where we are required to comply with certain legal and regulatory requirements, and may process your personal information for compliance with such legal or regulatory obligation, to which we or regulators or law enforcement agencies are subject.

This includes sharing your personal information where we believe this is necessary for the prevention, detection or enforcement of a crime (for example, if we believe that a transaction through our Website is fraudulent).

Our Professional Advisers and Investors

If required, we may share your personal information with professional advisers to obtain professional advice (for example, with a lawyer or insurer regarding a complaint, claim or potential claim relating to you).

We may also share your personal information if required as part of our obligations to our investors.

We may also share your personal information with third parties in the event that we sell or buy any part of our business or its assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets, along with its professional advisers.

If you would like to receive a full list of our suppliers and other third parties who we share your information with, then you can get in touch with us using the details provided in the section Contact Information.

Storage of your personal information

Information about you may be transferred outside the UK to a country, territory or international organisation that may not have UK equivalent data protection standards.

This may be when we transfer your personal information to our trusted third party service providers (for the purposes described above) outside of the UK and European Economic Area. 

In such cases, we will ensure that your personal information is protected by implementing appropriate safeguards. This includes assessing the risk and protections afforded by laws in any third country, having in place appropriate technical and organisational measures to protect your personal information, and enforcing strong contractual commitments with our third party service providers. If you would like more information about any of the transfer safeguards on which we rely please contact us using the details set out in this privacy policy.

How do we protect your personal information?

We implement appropriate technical and organisational measures to protect personal information that we hold from unauthorised disclosure, use, alteration or destruction. Where appropriate, we use encryption and other technologies that can assist in securing the information you provide. We also require our service providers to comply with strict data privacy requirements.

How long will your personal information be kept?

The period for which we may retain information about you will depend on the purposes for which the information was collected, whether you have requested the deletion of the information, and whether any legal obligations require the retention of it (for example, for regulatory compliance). We will not retain information about you for longer than is necessary to fulfil the purposes for which it was collected.