Fast Forward: 2025 Trends Report
Motorway’s first consumer trends report, Fast Forward, shares predictions for the year ahead, based on some of the biggest trends that shaped the used-car industry in 2024.
TIKTOK TORQUE
Pop culture and social media have the power to influence Brits’ fashion choices, interiors … and even their car buying habits. In 2025, Motorway predicts that digital trends will steer the nation’s choice of wheels.
In 2024, Brat summer brushed any remains of Barbie-core under the rug, with Motorway’s average sold price of green cars increasing by 7%, whilst pink cars saw a 14% decline. Watch this space in the next few months though, as Wicked fever declares that ‘pink goes good with green’…
More than 1 in 10 (12%) Brits will choose their next wheels based on pop culture moments and viral social media trends, whilst 49% make big purchase decisions based on influencer recommendations.
In 2025, highly anticipated films like Avatar and Minecraft are predicted to give rise to a resurgence of blue cars as well as more angular, brick-style cars like the Suzuki Jimny, which already saw a 34% increase in sold price in 2024.
In the music charts, Sabrina Carpenter’s World Tour makes its way to the UK this year, and we predict that Brits will be saying ‘Please Please Please’ to classic cars like the Dodge Magnum XE – which featured in the viral music video.
And with Sabrina’s ‘Espresso’ no doubt contributing to this year’s Pantone Colour of the Year, Brits can expect to spot shades of ‘Mocha Mousse’ on the roads in 2025, after last year’s ‘Peach Fuzz’ resulted in a 14% increase in the sale of orange cars on the platform.
DOUBLE THE INCOME, HALF THE CAR
In 2025, the emergence of TikTok DINKs will give rise to a new trend of smaller cars on UK roads, with Motorway predicting that a new cohort of child-free couples will opt for a smaller, less expensive car in order to spend big on other luxuries.
Last year saw the rise of DINK (Dual Income No Kids) households, which now make up 40% of UK families, and are known for saving on the essentials and enjoying luxury lifestyles.
After DINKs spent big on travel, property and luxury experiences last year, Motorway saw an increase in the number of miniature models sold, including the Mazda 2 (23%) and Kia Picanto (8%).
Couples in their DINK era are planning to make their next car purchase a small one, with research revealing that 68% of Brits in small households prefer smaller, more efficient models.
In addition to making way for their DINK lifestyle, Brits also want to save money on running costs (69%), while also preferring a smaller model for convenient parking (62%) and getting around the city more easily (51%).
‘GORPCORE’ GOES OFF-ROAD
After the grungy, functional aesthetic of Gorpcore went down as one of the biggest fashion moments of last year, Motorway predicts the mix of design and function will influence the nation’s car choices – from sleek all-wheel drives, to weekend-ready camper vans.
In 2024, Motorway saw a 14% increase in the number of motor caravans sold, while SUV sales went up by a whopping 68%, with dealers striking the four-wheel drive iron while it’s hot.
As a third of Brits plan to spend more time on road trips and staycations in 2025, Motorway predicts more Brits will opt for a ‘Gorpcore’ vehicle as their next car purchase.
64% of Brits are looking for a mix of function and design in their 2025 car purchase, equipping themselves for off-road adventures and rugged overnight stays, prioritising functionality in their choice of car (51%).
SPORTS CARS TAKE POLE POSITION
After the Summer of Sport dominated culture last year with viewership across football, rugby, cricket and Formula One reaching record highs, sports cars will make their way to the podium in 2025 as Motorway predicts Brits will take the plunge into high speed luxury.
2024 saw an increase in the average sold price of iconic sports models like Audi A8 (+26%), Porsche Panamera (+18%) and Maserati Granturismo (+10%), as well as an increase in the average sold price of used Lotus cars (+24%), Porsche (+5%) and Aston Martin (+3%).
Furthermore, BMW cemented itself as the most popular sporty make, leading the way as the most frequently sold on the Motorway platform.
This year, the UK’s passion for sport is predicted to make its mark on car buying decisions, with almost a quarter of Brits (22%) dreaming of owning a sports car in 2025.
At the top of the list of most coveted models in 2025 is the Mercedes-AMG GT (16%), followed by the Tesla Roadster (8%) and Porsche 911 (8%).
ALL-ELECTRIC FUTURE
The future is looking brighter than ever for electric vehicles. As more used EVs enter the market, they’re becoming more affordable for the average car owner which Motorway predicts will continue into 2025.
Used EVs have never been more affordable, and Brits will finally see them become mainstream this year, with Motorway witnessing a 22% drop in average sold price, as well as a 92% increase in the number of EVs sold on its platform in 2024 compared to 2023.
A third of Brits (34%) are planning to invest in an electric vehicle this year, with 64% driven by a desire to do good for the planet.
Another key reason for planning to invest in an EV in 2024 is cost efficiency (58%), whilst 16% want to avoid driving an outdated car and nearly one in 10 (8%) want to impress their friends and family, or fit in with the other cars in their neighbourhood.
THE RETURN OF THE FIAT 500 (AND OTHER ‘BASIC’ CARS)
The ‘Fiat 500’ personality continued making waves last year, resurging after Molly-Mae Hague’s split from Tommy Fury dominated the headlines. With a tell-all documentary hitting screens in January, Motorway predicts that Brits will go back to basics this year, with the Fiat 500 lifestyle due to make a big return in 2025.
The ‘basic’ and dependable Fiat 500 claimed a spot as one of the top used-cars sold in 2024, whilst other all-time faithfuls like the Ford Fiesta and Mini Cooper also claimed top spots.
When it comes to choosing their next vehicle in 2025, car owners admit all they need are key safety features (61%), basic functions (59%) and the guarantee that their vehicle will get them from A to B (59%).
Beyond a good set of basics, including fuel efficiency (54%), power steering (34%), parking sensors (34%) and air conditioning (24%), there’s not much else Brits want from their future car.
Are you feeling inspired to swap to an on-trend blue, boxy, miniature, off-road, sporty, electric or stripped-back model in 2025? You can get a free, instant valuation on Motorway now or keep an eye on the value of your wheels by using Motorway’s Car Value Tracker.
SOURCES
Any mention of sold price or volume of sales is reflective of data from the Motorway platform. Sold price refers to the final price that consumers have sold their vehicle to dealers for, and volume of sales refers to the number of vehicles of a certain type that dealers have purchased via the platform in the time period specified.
Research conducted by OnePoll on behalf of Motorway, with results secured from 1,000 UK drivers. The survey took place between 11th December and 16th December 2024.
External references
- The Guardian, Brat summer: is the long era of clean living finally over?, July 2024
- The Evening Standard, Ariana Grande and Cynthia Erivo’s Wicked press tour is a surrealist fever dream — what is going on?, November 2024
- InStyle, A History of Barbiecore Fashion, From the Early Aughts to Today, June 2024
- Tork, Sabrina Carpenter and Barry Keoghan’s Classic Ride: A Dodge Magnum in “Please Please Please” Music Video, June 2024
- The Guardian, Mocha Mousse: immerse yourself in Pantone’s colour of the year, December 2024
- The Guardian, What is it about us dinks (dual income, no kids) that so many people dislike?, March 2024
- The Guardian, Dual income, no kids … and loads of free time: dinks are back – and being smug on social media, March 2024
- ONS, Families and households in the UK, May 2024
- Cosmopolitan, Everything you need to know about “quiet outdoors”, the biggest aesthetic trend of 2024, July 2024
- The Guardian, TV audiences are plummeting, so how is sport bucking the trend?, September 2024
- Indy100, Why is Molly-Mae Hague so associated with the Fiat 500?, August 2024