Will Tate

    Will Tate

    Brand Manager

    Will is Brand Manager here at Motorway, joining four years ago after a career in media planning and strategy. Since then, he’s helped steer the brand’s rise to becoming a household name in the car-selling category. He’s worked across the business’s core marketing campaigns, brand strategy and refresh, as well as key partnerships including sponsorships with the Six Nations  and TNT Sports, giving him a deep understanding of the brand and how it shows up across every channel. Outside of work, Will’s a keen runner and a long-suffering Arsenal fan.

    More from Will

    Fast Forward: 2026 Trends Report

    Motorway’s consumer trends report, Fast Forward, shares predictions for 2026 based on some of the trends that shaped the used-car industry last year.View guide