Do Italian car brands hold their value?

    Italian car brands lead the pack in the luxury department. Known for their timeless appeal and performance, brands like Ferrari, Lamborghini, and Alfa Romeo typically maintain strong value over time, making them attractive investments for car lovers. 

    There are exceptions to value retention, however. Car make and model, condition, and overarching market trends can influence just how much your Italian vehicle resells for.  
    Whenever you sell your car, you can get more money from your vehicle by knowing which factors affect resale costs.  

    Italian car brands 101

    Italian automotive brands typically have high value retention in the UK resale market.

    Italian car brands regularly exhibit strong value retention in the UK market. The allure of Italian vehicles lies in their iconic reputations and designs, powerful performance, and exclusivity (both in terms of price and limited production runs). 

    Let’s do a drive by of some top manufacturers: 

    Luxury sports car brand Ferrari is known for dominating Formula 1 racing. Placing quality over quantity, Ferrari produces a small supply of expertly crafted, high-performance vehicles. This exclusivity, combined with the brand’s sleek aesthetic, contributes to its enduring appeal. 

    Like Ferrari, Lamborghini is also associated with luxury and speed. The premium sports car and SUV manufacturer is known for its futuristic, avant-garde designs that cater to thrill-seekers. Models like the Huracán and Aventador show Lamborghini’s pioneering precision and exclusivity.

    Although they have different design aesthetics, heritage brands Maserati and Alfa Romeo have the same parent company. These premium manufacturers blend Italian elegance with quality performance. Maserati attracts buyers seeking both luxury and practicality. While not as exclusive as its high-end counterparts, Alfa Romeo is celebrated for its distinct style, smooth driving feel, and cutting-edge engineering.

    Producing vehicles ranging from compact city cars to family models, Fiat occupies the mid-tier of Italian car brands. The brand’s versatility appeals to a broad market, particularly given that its unique designs are offered at accessible price points.

    Valuation trends

    Brand, limited production runs, and price all impact the valuation of Italian cars.

    Just how much your Italian car could fetch depends on a variety of factors, including its performance, condition, mileage, technological features, and rarity. 

    The story of every car is unique. Track the value of your vehicle to make the most informed decision on when to sell based on your changing valuation trends. 


    Italian car manufacturers boast rich automotive histories dating back decades – and sometimes centuries. Their long-standing tradition of craftsmanship, innovation, and racing success imbues Italian vehicles with a sense of heritage and authenticity, elevating their status as exclusive brands.

    For Italian brands, reputation is king. Ferrari’s legacy of dominating Formula 1, Lamborghini’s association with luxury and speed, and Alfa Romeo’s heritage of innovative engineering all contribute to their positive brand image and desirability on the resale market. 

    BrandResale value reputationValue retention factors
    Ferrari😁 Excellent– Luxury
    – Quality craftsmanship
    – High performance capabilities
    – Limited production models
    – Brand prestige
    Lamborghini😁 Excellent– Luxury
    – Quality craftsmanship
    – High performance capabilities
    – Limited production models
    – Brand prestige
    Maserati😁 Excellent to Good– Brand prestige
    – Luxury
    – Limited production models
    – Design appeal
    Alfa Romeo🙂 Good– Design appeal
    – Quality craftsmanship
    – High performance capabilities
    Fiat😐 Varied– Affordability 
    – Broad market appeal
    – Urban practicality

    Exclusivity and limited production

    Many Italian luxury car manufacturers produce vehicles in relatively limited quantities compared to mass-market brands. Limited production runs increase the exclusivity and desirability, making Italian cars highly sought after by automotive enthusiasts and collectors alike. 

    For Ferrari, Lamborghini, and Maserati, a commitment to maintaining exclusivity contributes to a sense of brand prestige. The unique design of these cars also plays into their exclusivity.

    As demand outstrips supply, the rarity of these vehicles becomes a driving force behind their enduring value. 

    Price tag

    Premium vehicles often come at premium prices. On the resale market, buyers typically recognize the quality and durability of luxury Italian vehicles, making them more resilient to depreciation trends. That being said, the pool of automotive enthusiasts and luxury connoisseurs with deep pockets for Italian vehicles can be small.

    External factors such as global economic trends and the cost of living crisis can contribute to depreciated resale values for Italian cars as consumers look for more wallet-friendly alternatives.


    Which is the best Italian car brand?

    This depends on what you prefer in a car. In terms of resale value for luxury Italian vehicles, Ferrari and Lamborghini top the list in terms of retaining value over time. Ferrari also stands out for its dedication to speed and high-octane performance, making it a leader in the luxury sports car segment. 

    Who makes the better cars: the Germans or the Italians?

    Again, this depends on what you’re looking for in your vehicle. Both Germany and Italy have long histories of automotive excellence, each with its own strengths and areas of expertise. 

    German cars have a strong reputation and typically maintain their value and popularity over time. This is due to their:

    🚘 Advanced engineering and technology: BMW, Mercedes-Benz, Audi, and Volkswagen are renowned for their engineering prowess and precision manufacturing. German cars often feature cutting-edge technology, advanced safety features, and high-quality materials.

    🚘 Performance: German cars are often associated with performance, especially in terms of handling, acceleration, and driving dynamics. Brands like BMW’s M division and Mercedes-AMG produce high-performance variants that cater to enthusiasts.

    🚘 Reliability: German brands generally have a reputation for reliability and longevity. However, maintenance and repair costs can be higher compared to other brands.

    Italian car brands’ strengths and expertise lie in slightly different areas:

    🚘 Design and style: Ferrari, Lamborghini, Maserati, and Alfa Romeo are celebrated for their iconic designs and strong focus on aesthetics.

    🚘 Performance: Italian cars are known for their performance and exhilarating driving experiences. Brands like Ferrari and Lamborghini produce some of the world’s fastest and most exclusive supercars, while Maserati and Alfa Romeo offer sporty and dynamic vehicles.

    🚘 Heritage and prestige: Like many German brands, Italian cars often carry a sense of heritage, tradition, and prestige. Brands like Ferrari and Lamborghini have a rich racing history and are symbols of luxury and exclusivity.

    Both countries produce a wide range of vehicles, from luxury sedans and sports cars to SUVs and compact cars, each with its own unique characteristics and appeal. As both German and Italian cars largely hold their pricing on the resale market, it’s essential for buyers to research and test-drive different models to find the car that best suits their needs.

    Why are Italian cars more expensive than German cars?

    Italian cars are often thought to cost more than German cars due to their brand prestige, limited luxury vehicle production, craftsmanship, advanced engineering, and additional import costs. However, both Italian and German car manufacturers produce vehicles across a wide range of categories and price points, so the pricing of individual vehicles can vary. 

    How can I track the value of my car?

    If you’re not sure what your car’s value is to begin with, it’s hard to know how much its brand may impact the price.

    All vehicles depreciate at varying rates, with no rule of averages describing any one car’s changing value. Motorway’s Car Value Tracker provides a free, reliable monthly price alert for up to six vehicles at once. 
    Follow changes to your car’s value to choose the best time to sell, and make informed choices about investments in your car’s maintenance.

    Should you sell your car?

    Want to read more about owning, valuing, and selling your car? Check out more of our guides here, covering everything from depreciation to maintaining your car’s value. Understand your car’s worth in the wider market.